Two words on a yellow legal pad, held up on live television behind a 2017 Federal Reserve hearing. The guerrilla signal seen 'round the world — now made to wear.
2017. A routine Congressional hearing, broadcast to the nation. Behind the testimony, a hand-lettered notepad held just high enough for the cameras to catch it.
Two words, one marker, zero permission. The sign became legend — and the notepad itself later sold for a small fortune in Bitcoin.
The most effective ad in Bitcoin's history was never bought. It was scribbled on a notepad and held up behind a Fed hearing — proof that the loudest signal is sometimes the simplest one.