AI Usage Policy
Effective date: November 10, 2026
SVRN Society is a small, human-run brand. Like many independent shops, we use some artificial intelligence (AI) tools to help us work. This page explains where we use AI, where we don't, and what that means for the products you buy and the information you share with us.
The short version
- Every design we sell is chosen, directed, and approved by a person on our team.
- Many product images are digital mockups or AI-assisted visuals, not photographs of the exact item you will receive. Your item is printed or made after you order.
- Every customer review on our site is from a real customer. We never publish fake or AI-written reviews.
- We do not use your personal information to train AI models.
- If an item arrives misprinted, defective, or clearly different from its listing, we will make it right under our Refund & Return Policy.
Where we use AI
Product images. Most SVRN Society products are made to order by our production partners, so we often show an item before it physically exists. Our product images include:
- Digital mockups. Our artwork placed on a digital image of the blank product.
- AI-made or AI-edited images. Some lifestyle and model images are created or edited with AI tools, for example to build a setting, adjust a background or lighting, or show the product on a model.
- Photographs of real products. Some listings include photos of real samples.
We use these images to show the design, the product style, and the colors on offer. We don't use AI to make an item look higher quality, a different shape, or a different material than what we will ship.
Design work. Our designs start with our own ideas, references, and creative direction. On some designs, AI tools help with concepts, variations, or refinement. A person always selects, edits, and approves the final artwork before it goes on a product.
Writing. We may use AI tools to help draft or edit product descriptions, website pages, and emails. A person reviews this text before we publish or send it.
Running the store. We use AI assistants to help with behind-the-scenes work such as organizing listings, checking our website for errors, and preparing drafts. They work under human supervision, and a person makes the decisions on orders, refunds, and anything else that affects you.
Customer support and reviews. When you contact us, a person is responsible for the answer you receive. If our chat ever uses automated or AI-generated replies, or our reviews page shows an AI-generated summary of reviews, they will be clearly labeled as such.
Where we don't use AI
- Reviews and testimonials. Every review comes from a real customer. We don't write, generate, buy, or alter reviews, and we don't use AI to invent customers or testimonials.
- Final decisions. AI doesn't decide which designs we release, what we charge, or whether a return or refund is approved.
- Pretending to be people. We don't present AI-generated people as real customers, ambassadors, or experts.
What product images mean for your order
A mockup or AI-assisted image is a close representation, not a photograph of your exact item. Because each piece is made to order, small differences are normal:
- Color. Screens show color differently, and ink on fabric, ceramic, or other materials can look slightly lighter, darker, or more muted than on screen. Garment color can also vary a little between production runs.
- Print placement and size. The position and scale of a design can shift slightly within normal print tolerances, and can look different from one garment size to another.
- Texture and fit. Images can't show fabric weight, feel, or exact fit. Please check each product's description and size guide before ordering.
Small variations like these are a normal part of made-to-order production and are not defects. If your item arrives damaged, defective, misprinted, or incorrect, or is clearly different from its listing, contact us within 7 days of delivery with photos, and we will review it and offer a replacement, refund, or store credit as described in our Refund & Return Policy. Eligible returns are accepted within 14 days of delivery.
Your data and AI
- We do not use your personal information (such as your name, address, email, order history, or messages) to train AI models, and we do not sell it for that purpose.
- Some service providers we use to run the store may include AI features. They handle your information only as described in our Privacy Policy.
- You can manage your privacy preferences on our Your Privacy Choices page.
Our intellectual property
Our designs, artwork, photography, and written content belong to Couture Alchemist LLC DBA SVRN Society, as described in our Terms of Service. Please don't copy, scrape, or feed our designs or images into AI tools to reproduce or imitate them.
Changes to this policy
AI tools change quickly, and so may the way we use them. When our practices change, we will update this page and the effective date above.
Questions
If you want to know whether AI was used for a specific product or image, just ask. We're glad to tell you.
Couture Alchemist LLC
Doing business as SVRN Society and The Orange Habit
1971 East Beltline Avenue NE, Ste 106 #568
Grand Rapids, MI 49525
United States
Email: hello@svrnsociety.com
